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  • U.S. slams Chinese solar panels with new tariffs

    2012 - 05.18

    The U.S. Commerce Department announced stiff tariffs on Chinese-made solar panels Thursday, a move critics said could raise costs for consumers and further inflame trade tensions with Beijing.

    Workers assemble solar panels earlier this year on the factory floor of Chinese company Suntech in the eastern Chinese city of Wuxi.

    NEW YORK (CNNMoney) — The U.S. Commerce Department announced stiff tariffs on Chinese-made solar panels Thursday, a move critics said could raise costs for consumers and further inflame trade tensions with Beijing.

    The preliminary ruling came as a result of a finding that Chinese solar cell manufacturers are “dumping” their products on the American market below production costs.

    The issue has divided the U.S. solar industry, with some manufacturers complaining that Chinese trade practices are driving prices down artificially and smothering U.S. production. U.S. manufacturer Solyndra became the highest-profile victim of plunging panel prices last year, forced to file for bankruptcy despite receiving $535 million in federal loan guarantees.

    Thursday’s decision “underscores the importance of domestic manufacturing to the U.S. economy and will help determine whether the country will be a global competitor in clean technologies or outsource them [from] China,” Steve Ostrenga, CEO of Wisconsin-based Helios Solar Works, said in a statement.

    But others in the industry say the complaint is counterproductive, given that most solar-related jobs in the U.S. are in fields like installation and sales that have benefited from cheap Chinese panels.

    “By increasing the price of modules and therefore the price of solar energy, these tariffs will undermine the success of the U.S. solar industry and reduce the ability of solar energy to compete with electricity generated from fossil fuel,” Kevin Lapidus, senior vice president at solar energy provider SunEdison, said in a statement.

    The tariffs are two-tiered. The first includes a group of 61 exporters, with Yingli Green Energy and Trina Solar among those facing rates of roughly 31%.

    The second level comprises all other Chinese producers that are not currently exporting, who would be hit with a 250% rate. This higher level was set in order to deter current Chinese exporters named in the decision from attempting to duck the tariffs by shifting production to other companies.

    The ruling will be finalized in the fall, and the Coalition for Affordable Solar Energy, an industry group opposed to the tariffs, said it would work between now and then to get the rates lowered.

    Thursday’s decision follows a related ruling handed down in March in response to the same complaint from SolarWorld Industries America, a U.S. manufacturer that is a subsidiary of Germany’s SolarWorld.

    That ruling imposed tariffs on Chinese-made solar panels that the Commerce Department said had benefited from unfair subsidies by Beijing, though the resulting tariffs — between 3% and 5% — were lower than expected.

    Shares of China’s Yingli (YGE), Trina Solar (TSL) and Suntech Power (STP) fell in response to Thursday’s decision, slipping 12%, 8% and 4%, respectively. On the flip side, U.S. panel makers First Solar (FSLR) and SunPower (SPWR) rose 6% and 10%.

    The ruling comes at an already-tense time in U.S.-Chinese trade relations, with disputes simmering over rare earth minerals, the auto industry and the yuan’s valuation. Analysts say there’s a risk that China could retaliate with a World Trade Organization complaint based on U.S. production of polysilicon, which is used to make solar panels.

    CNNMoney’s Parija Kavilanz contributed reporting. To top of page

    Article source: http://rss.cnn.com/~r/rss/money_latest/~3/tE13PNd3Cuw/index.htm

    Nissan wants Toyota’s crown

    2012 - 05.18

    The Japanese auto manufacturer hopes its new Altima family sedan can displace the top-selling Toyota Camry.

    By Doron Levin, contributor

    2013 Nissan Altima Production  Begins in Smyrna, Tenn.

    2013 Nissan Altima production begins in Smyrna, Tenn.

    FORTUNE — Nissan Motor Co. is betting its new Altima will be the ultimate weapon in its battle to top rival Toyota in the hard-fought market for family sedans.

    The fifth generation Altima began U.S. production on Tuesday, May 15 and goes on sale in U.S. dealerships this summer. It has a shot at becoming the most popular sedan in the U.S., having already passed Honda’s Accord in sales. Now the company hopes it will out-sell Toyota’s No. 1 Camry within a year.

    Nissan, long renowned for excellent engineering, is working hard to overcome a legacy of uninspired marketing that hasn’t made much of a dent in Toyota’s and Honda’s sales. Nissan long made well-regarded vehicles that had difficulty reaching the front ranks of consumer awareness.

    Not that Nissan hasn’t sold a lot of Altimas. The first generation rolled off the line in 1992 and, according to the company, Nissan has sold some 4.4 million units since. “[But the] Altima has relied heavily on sales to fleets, rather than retail,” says Michelle Krebs, an analyst for Edmunds.com, an automotive website. That made gaining a reputation with retail customers difficult. “It’s been hard for companies like Nissan and Mazda to break through” the marketing presence of Honda and Toyota, she adds.

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    Tennessee Gov. Bill Haslam, who spoke at Nissan’s Smyrna, Tennessee assembly plant on Tuesday said “if I worked at a certain place in Georgetown, Kentucky I would be nervous about holding on to the No. 1 title.” Haslam, who was invited to help inaugurate production of the new vehicle, was referring to the site of the Toyota plant where the Camry is assembled.

    In the first four months of 2012, Nissan sold 112,599 Altimas, almost 30% more than the same period last year. By comparison, Honda sold 96,517 Accords, Toyota sold 142,225 Camrys, Chevrolet sold 80,456 Malibus and Ford sold 85,559 Fusions during the same period.

    Bill Krueger, vice chairman of Nissan operations in the Americas, credited improvement in Nissan’s worldwide manufacturing system following the crisis of 1999. At that time French automaker Renault bought a stake and reorganized the company. The system allows Nissan to optimize production at its assembly plants, which are flexible enough to build five or six different models, while keeping quality high and spreading best practices to all its plants. “The building blocks were always there,” says Krueger. “It took the crisis to elevate the system.” What about the Altima’s chances of passing the Camry? “We didn’t make all these improvements to be No. 2,” he says.

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    That may be easier said than done. The competition is fierce, not just from Toyota but from a resurgent domestic auto industry as well. Consumer Reports rated the 2012 Camry its top family sedan, a title won by the Altima in 2010 and 2011.

    More worrisome, Nissan’s dependence on fleet sales doesn’t seem to have ebbed. Volume sales to rental and other fleets at discount prices hurts residual values. Truecar.com reported that, last year, about 26% of Altimas went to fleets, versus less than 1% for Honda Accords and 14.3% ofToyota Camries. So far this year, the year-end closeout of last year’s Altima has been selling at an average transaction price of about $23,500, a 10% discount from the retail price, according to Truecar.

    Still, Nissan is pegging its hopes to a shiny new model. The 2013 version, which starts at $21,500, keeps the same basic architecture as the car it replaces but has otherwise been thoroughly redesigned, including new high-tech gizmos such as lane departure warning, blind-spot warning and NASA-inspired seats. Given recent high gasoline prices, Nissan is emphasizing the highway mileage number for its 2.5-liter four cylinder version, 38 miles per gallon.

    That leaves Nissan pulling out all the stops to make the model a success, including running three daily assembly shifts at U.S. plants building the car.

    Article source: http://features.blogs.fortune.cnn.com/2012/05/17/altima/?section=money_autos